SEO in Spain is essential to build brand identity, attract a Spanish audience, and improve engagement, organic traffic, conversion, and sales. Without a proper Spanish SEO strategy, your brand will get lost in the crowd and never appear in front of your target audience.
Since you clicked on this article, I assume you want to apply SEO for your Spanish company. If yes, you are at the right place. Continue reading to learn how to implement SEO strategies for your brand and build a successful online presence in Spain.
What is SEO and How it Works?
As the name suggests, SEO is search engine optimization which is performed to make your website SEO-friendly and fully functional and rank your content to build brand awareness, engagement, organic traffic, and conversion.
Professional SEO agencies research your website, competitors, and target audience to make an effective SEO strategy. Perform actionable on-page, off-page, and technical SEO to improve website performance, audience engagement, ranking, traffic, conversion, and sales. Expert SEO’s main purpose is to attract your target audience, convey your service expertise, and entice them to take action.
Difference Between English SEO and Spanish SEO
Here are three key distinctions between English SEO and Spanish SEO.
| Key points | English SEO | Spanish SEO |
|---|---|---|
| Keyword Research | Niche analysis and competitor analysis to research relevant keywords and attract the target audience. | Extensive knowledge of Spanish speaking, culture, and dialects to research keywords and attract the target audience. |
| Content Language | English SEO is performed in the English language. | SEO in Spain is performed in Spanish language as most Spanish users like to search their query in their native language. |
| Local Vs. Global Search | English SEO is global but you can also optimize it locally area-based. For example, USA-based, UK-based, European-based, and others. | Spanish SEO is mostly local area-based. However, your website is optimized in a way that it attracts Spanish audiences worldwide. For example, your content can reach a Spanish person sitting in the USA. |
Importance of SEO in Spain
Did you know Spain is the 9th most populated country in the world with over 47 million people? Did you know from their population, that around 42 million people actively use the internet to find answers to their queries? Meaning if you build your Spanish business online, the chances of attracting your target customers and selling your products or services will increase at a rapid rate.
However, in order to get found online, you need to invest in SEO in Spain. Search engine optimization (SEO) ensures…..
- Your brand reaches Spanish-speaking customers worldwide. SEO company in Spain optimize your website in a way that ensures your Spanish customers find your brand from anywhere in the world, have a seamless experience on your website, engage, and convert into loyal customers.
- Your brand gets found in your local area. SEO experts research relevant keywords and optimize your website accordingly, ensuring your brand appears at the top of the search results and engages with your target audience.
- Your brand stands out from your competition. Spanish SEO company strategically performs on-page, off-page, and technical SEO to ensure your website ranks at the top, improving engagement, traffic, and conversion.
- Your brand dominates online in the long run. Investing in SEO for Spain companies ensures your website is properly SEO optimized and gets organic traffic continuously. For example, if you regularly update relevant content on your website, the new and old content gets traffic, increasing your brand value, customer engagement, and revenue.
How to Perform SEO in Spain – 7 Steps
Here comes the easiest method of SEO optimizing your Spanish brand to captivate your target audience. Follow these 7 steps and see how your business grows with your own eyes.
Research Spanish Culture and Dialects
Spain’s every region has its own culture, values, dialect, and language. In some cultures, one word may be used for formal purposes, while in others the same word may be used for both formal and informal purposes. For example, European Spanish speakers use “Ustedes” for formal purposes while Latin Americans use “Ustedes” for both formal and informal purposes.
Their language usage plays a vital role in how they search their queries online. So, you need to research your target audience’s culture, everyday language, values, and dialects to build an effective Spanish language SEO strategy and ensure search engines recognize your content as relevant, recommend it to your target audience, and bring traffic and sales.
Keyword Research
Keyword research for Spanish companies is different from that of English companies. You can not just translate English to Spanish to optimize your website. The reason is that direct translation may result in different meanings or nonsensical words that will not rank your content and appear in search results.
So, how to research relevant keywords for Spanish brands? First, research your target region, audience, season, and holidays to trending and relevant keywords. Check keyword search volume to understand how users are searching their queries. Analyze keyword competition and relevancy and choose the low, mid, and high competitive keywords. Choose effective focus keywords and semantic words for SEO optimizing your brand.
Target Local Audience with Quality Content
It is time to localize your content and attract your target audience with creative content writing.
- Research local keywords and phrases. Use what your target audiences are searching for to find your niche products and services. Use those relevant keywords naturally in your content and build SEO-friendly content, engage, and rank.
- Build content in the Spanish language that meets your target audience’s needs. It is estimated that approximately 32 million Spanish users use the internet in their native language. So, optimize your content in the Spanish language to ensure you rank online and engage to convert your target audience into customers.
- Focus on accuracy and appropriacy. Your creative content needs to be relevant, accurate, and appropriate to your niche. For example, if you are writing content on “La Tomatina Clothing ideas”, the information needs to be accurately written and appropriate to the regional users so that they can engage and consider checking out more of your brand and convert.
- Do relevant internal and external linking. Make your content trustworthy and relevant to search engines and audiences with links in appropriate anchor texts. It will help search engines crawl your content, rank it in a better position, and ensure engagement.
Improve Website Functionality
If your website is not speedy, mobile-friendly, and fully functional, it will not be liked by your Spanish target audience, increasing bounce rate and traffic fall. However, you can easily avoid it by investing in technical SEO for Spain.
Build a responsive design that reflects your brand and functions perfectly on all devices. Optimize your website for PC and smartphones, ensuring it looks the same on big and small screens. Check website speed, URLs, links, images, and other issues to ensure search engines smoothly crawl your website and rank it and users have the best experience, enticing them to become your customers.
Remember, your website ranks when Google crawlers can seamlessly crawl your website and without ranking your visitors won’t find you. So, website optimization is an important part of SEO for Spanish businesses.
Invest in Off-page SEO and Link-building
To grow online businesses in Spain, you must invest in Off-page SEO and link building. Why? Off-page SEO and link building do not bring you any customers directly, however, they play a vital role in creating authoritative websites and search engine ranking. And when you rank, visitors come and drive traffic.
You need to build quality Spanish links from relevant, strong, and high-quality Spanish websites, ensuring search engines recognize your website as relevant and authoritative and rank your content as it is indexed. Off-page SEO strengthens your local connection with strong Spanish websites and helps you build a strong profile.
Use Social Media Platforms for Marketing
Implementing SEO strategies in Spain also involves social media marketing. Create engaging copy and captions, images, and videos to publish on Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, and others. Make every content SEO-friendly and add relevant hashtags to ensure you appear in their searches, enhancing brand awareness and engagement.
You can also run ad campaigns on social media platforms to increase customers quickly and make revenue. However, ensure your ads are properly SEO optimized or your investment will be wasted.
SEO Reports and Improvement
Search engine optimization reports play a vital role in understanding your website’s growth and performance.
Your comprehensive SEO reports capture every result in detail. For example, your content ranking, engagement rate, bounce rate, and traffic growth, and provide feedback on how you can improve your traffic.
Also, if you hire a professional Spanish SEO agency, SEO reports will show their progress on your website which will help you determine whether you want to continue the project with them or not.
Consider Hiring a Reliable Spanish SEO Company to Grow Your Brand
Search engine optimization (SEO) may seem easy but it is super hard and time-consuming. For example, if you go to an SEO tool to research keywords for your Spanish brand, you will get thousands of keyword recommendations with search volume and others. Suppose you choose a low-competitive keyword, is it confirmed that it will rank? No. The reason is Spanish SEO services also use SEO tools to research and do other works but they choose keywords and optimize your website with their experience and expertise, ensuring your brand gets found and improves traffic and engagement.
However, how to choose a reliable SEO company in Spain? Just check these 3 things to hire a results-driven Spanish SEO Agency and grow your brand effortlessly.
- SEO Company Portfolio. If you like an SEO company in Spain, go through their portfolio. Check the websites they worked with and how they are performing now. If possible, take their client review and contact your liked SEO agency.
- Website Audit and 6-Month Plan. Make your targeted Spanish SEO services audit your website and make a comprehensive six-month plan to see if they understand your brand well and improve overall website performance.
- Monthly SEO Reports. Upon hiring them, ask SEO experts to provide monthly progress reports. Usually, it takes at least 3 months to see website progress but if you see slowly but surely your website is performing well and traffic is improving, keep working with the Spanish SEO agency. However, if you see no progress after three months, switch to another SEO company in Spain.
To Sum Up
SEO for Spain businesses is a necessity to drive online presence, traffic, and sales. Only organic traffic enhancement ensures search engines recognize your brand and rank your content quickly. Also, when you have higher traffic, your paid Ad campaigns are less pricy and more effective, helping you find customers faster in Spain. So, invest in SEO in Spain to stand above your competitors, build brand awareness, and gain more customers.
