Know how many Europeans use search engines actively? Around 91-92%, making it inevitable for European businesses to invest in SEO in Europe and stand out in the online market, and drive engagement, traffic, and conversion.
Now, you may have a question “How to do SEO to rank my website and attract European audiences? I have got you covered. Let’s delve into a comprehensive guide to how to do European SEO and dominate search engines.
What is European SEO?
European SEO is performed to promote your business in the European continent, attract the target audience, and generate engagement, traffic, and conversion.
European SEO company experts apply on-page, off-page, and technical SEO to ensure your website is authoritative, engaging, fully functioning, and reaches your target audience. For example, you have published unique content to your website but it is not ranking neither attracting the target audience. SEO specialists implement relevant keywords searchers search to find their queries online and optimize the content accordingly to ensure your content ranks and engages with the users.
Why European SEO is Necessary to Grow Your Online Business
European SEO is a necessary
- To Improve Your Website Position in Search Results. European SEO company research competitors and relevant keywords to optimize your content, ensuring your website ranks and appears at the top of search results.
- To Grow Brand Awareness. When you optimize engaging content with SEO keywords, search engines recommend your content to your European users, highlight your brand products or services, and promote your brand in the process.
- To Attract Target Audience. Result-driven search engine optimization (SEO) ensures Google crawlers recognize your website as relevant and rank it online, ensuring your target audience finds your brand and checks out your products or services.
- To Generate Conversion. SEO improves website functionality, conveys your brand specialty, and improves engagement to ensure your users have a seamless experience, get answers to their queries, and convert.
- To Drive Sales. SEO specialists boost website ranking and user engagement to ensure users not only click on your call-to-action button and convert but also take products and services from you.
How to Do SEO in Europe in a Simple 7 Steps
European search engine optimization is tricky but super easy once you get the zest of it. Just follow these 7 simple search engine optimization (SEO) steps to attract a target audience in Europe and enhance brand awareness, engagement, and organic traffic.
Target Audience Analysis
While your target audience is Europeans, you need to do a thorough research. It is a vast country and different local search engines are used in different places. For example, 90% of users use Google in Europe, Yandex is popular in Turkey and Ukraine, the Seznam search engine is popular in the Czech Republic, also some nations use the Bing search engine.
You need to analyze which country users you are targeting to promote your brand. For example, if you want to sell products or services in Norway, develop content for Google and Bing search engines, and if you are targeting Spanish customers, build an SEO strategy for Spain to rank your brand in Google and evaluate how it reaches your target audience.
Keyword Research
Upon analyzing your target audience, you need to do relevant keyword research to attract and engage with your target country or country’s audience. You need to use the latest SEO tools to research low, mid, and high search volume keywords. Choose focus keywords and related keywords that are relevant to your company and highlight your expertise, ensuring driving engagement, traffic, conversion, and revenue.
For example, if you provide product photography and retouching services in Europe, you need to choose keywords that attract European photographers and ecommerce businesses like, “product photography tips and tricks”.
Quality SEO Content
Without a quality content strategy, your SEO in Europe will not work. You need to use relevant keywords to write creative SEO-friendly content that search engines recognize as helpful for your target audience and rank online, ensuring your customers find your brand, get their needed product or services, and make a purchase.
Do not stuff keywords in your content. Use relevant keywords naturally and ensure your content covers the focus keyword. Such as, in “Types of Pocket Knife” content, you need to tell your target audience about the types of pocket knives in Europe and how users can use them for their benefit.
Build content engagingly to ensure users can easily find the information they came for, stay for a long time, and consider taking your product or services. Remember, the longer time users spend time in your website, the more visitors, ranking, and traffic you get.
Technical SEO
European technical SEO improves your website performance. Use advanced technology to audit your website structure, website speed, information, internal and external linking, and keyword stuffing. Mark the problems and enhance website functionality to ensure search engines can easily crawl, and rank your content at the top, and users have a seamless experience on your website.
Domain and URL Structure
Did you know your domain name and URL structure play one of the most important roles in ranking and engaging with your target customers? You must choose a domain related to your brand and design URL structures relevant to your services.
If you are targeting particular countries like the United Kingdom (UK), choose a domain at the end “.co.uk” and the same goes for other countries. You will have the advantage of ranking in your local area. However, if you are targeting all European countries, choose a domain name with “.com”.
While creating URL structures for your products or services, use a focus keyword that searchers search for the services or products the most. Such as, for SEO services, use URL structures like “search engine optimization services”.
Link Building
Invest in link building to enhance your website authority online. Linking helps you connect with higher authoritative websites, and enhance online presence, visibility, and traffic. The more quality link-building you do, the more it will improve your position in search results.
How to do quality link-building for your company in Europe? You can link your services and blogs with trustworthy websites, do article submissions, submit guest posts, and use other methods to make your website authoritative and dominant online by standing at the top of your competitors.
Reporting and Refine Strategy
Evaluate your impact on European SEO strategy monthly and improve website performance accordingly.
You need to check regularly if you have broken links, repeat links, or wrong links, how your website content is performing, which keywords are engaging the most and the least, and track your overall website performance to ensure users have a seamless experience, engage, generate traffic and convert.
Hire an Affordable SEO Company in Europe
Often many people take SEO lightly and think it is super easy to optimize your website. However, professional SEO in Europe is tougher than you think. You need to have experience and strategy to rank a website and generate traffic.
So, if you do not have the time to learn and implement SEO for your brand, consider hiring the best large SEO agency in Europe. Check the SEO agency portfolio, have a consultation, and ask them to audit your website and create a 6-month plan on how they are going to improve your website performance and generate traffic. If you like their plan, hire the European SEO company for 3 months. Take the improvement report monthly and if you see the progress, continue working.
If you are worried, your investment may go to waste because organic SEO results are time-consuming. Let me tell you a secret. SEO results can not be hidden or lied to. You can see the results on search engines within three months. For example, if your website optimization strategy is correct, your keywords will get an impression in your targeted area, get clicks, and rank fast.
SEO takes time to drive results. However, once you start getting the results, your brand will continue to grow in search engines.
Summing Up
Without SEO, your creative website or content will not reach your audience and rank in search engines, making all your efforts go to waste. You must invest in European SEO to attract your users in Europe and generate organic traffic, and conversion.
Build higher traffic and run paid ads to get customers from both organic traffic and paid traffic. To know more about SEO, read our article on the importance of SEO and implement white SEO to stand at the top of your competition. That’s it for today. Adios!
